Guide to Gaining Media Coverage

In the recording of this online event, journalist Fiona Russell draws on her 40 years experience to share advice and top tips on how to gain media coverage for your project.  The session highlights how volunteer stories and campaigns, such as the #ShareRepairAware Campaign, can provide an ideal hook for a media-friendly story.

 

Watch the Recording

What’s Covered in the Recording

  • 00:00 – 02:06 Introduction
  • 02:06 – 28:44 Presentation by Fiona Russell, including what to include in your press release, tips for sending images and how to find the right person to contact.
  • 28:44 – 39:33 Q&A – interactive discussion
  • 39:56 – 42:31 Overview of the #ShareRepairAware campaign from Sarah Culver-Kennedy.

Why This Matters

Gaining media coverage is a cost-effective and impactful way to raise awareness of the great work your project does. It can help attract more volunteers, more users and share the message about what you are working hard to achieve.  It also provides great content for sharing on social media, newsletters and funding reports.

Further Resources

  • The Share and Repair Network exists to support new and existing sharing and repair projects across Scotland.  Find out more here.
  • As a Circular Communities Scotland member, we can connect you with other organisations like yours. Attend other events throughout the year that are pertinent to your work specifically, and network with other charities facing the same challenges as you.
  • Through our ‘Member to Member Questions’ service, you can ask hundreds of other Scottish, reuse and repair charities and social enterprises questions that are impacting you and your organisation to get answers from those in the know.
  • Circular Communities Scotland responds to issues our members are facing. Stuck on a particular challenge? Let our team know and we’ll work to support you.

Visit our Join Us page to become a member. Already a member? Email info@circularcommunities.scot to speak to our team or browse the rest of our website to stay up to date on news and events.